San Miguel Flavored Beer embodies a brand persona that’s youthful, spontaneous, and fun—appealing to young professionals and hobbyists. In response to budget constraints outlined in the client’s brief, the creative approach focused on blending illustrative elements with real-life assets. This hybrid visual style allowed us to maintain an energetic, playful aesthetic while maximizing existing resources, resulting in a cost-effective yet visually engaging campaign that stayed true to the brand’s personality.