FAUSSY
Lemon Square
OOH
For this project, we were tasked to create a new design for the Lemon Square delivery trucks displaying the freshness of their ingredients and the deliciousness of their products.
During the shoot, we work hand-in-hand with the food stylist and photographer to further convey the delectable selection of Lemon Square.
Graphic
Design
I led the creative development of a branded calendar series for Lemon Square, transforming newly captured food photography into visually compelling, giveaway-ready pieces. These calendars were designed not only to showcase the brand’s bestselling products but also to serve as year-round brand touchpoints in consumers' homes, driving visibility and reinforcing loyalty through thoughtful, functional design.
Marketing Collaterals
In parallel, I conceptualized and designed a back-to-school magazine print ad aimed at positioning Lemon Square as the go-to snack for students and parents. The layout balanced vibrant product imagery with a relatable, family-focused narrative to resonate with the season’s energy and consumer mindset.