FAUSSY
Hyundai Philippines
Art
Direction
Hyundai Creta
OOH / Print
For this project, I was tasked with developing a series of creative studies centered around the new Hyundai CRETA. The primary objective was to craft a compelling visual narrative that would capture the energy, freedom, and adventure associated with the summer season.
Other Variations and Studies
The Philippines is a mosaic of adventure—sun-drenched coastlines, winding mountain roads, and vibrant cityscapes. For the new Hyundai CRETA, these landscapes became more than a backdrop; they became the blueprint. Designed for those ready to chase the sun and write new stories, the CRETA captures the spirit of movement and freedom. With the tagline 'Make your next move,' this summer-ready SUV dares you to go further, explore deeper, and take that first bold step—wherever your road begins.