FAUSSY
Cherifer
Art
Direction
Zinc! Cheri-Cherifer!
TVC
A retro-inspired television commercial effectively encapsulates the playful and dynamic essence of the Cherifer brand, prominently featuring its iconic Cherifer Boy leading the dance.
The accompanying jingle, based on "Shake Body Dance" by Magic Fire, widely recognized in the Philippines, is poised to elicit widespread enthusiasm and engagement, thereby establishing a mesmerizing rendition for greater brand recall.
Creative Director: Gari Valderrama
Senior Art Director: Eduardo Cruz
Art Director: Natashia Faustino
Copywriter: Cyara Belando
wip
Social Media Posts
Static Posts
An interactive four-episode web series allowing viewers to decide what will be the next flow of the story. The concept heavily harps into the hallyu-wave targetting the passion point of our market.