FAUSSY
Alaska Milk : Negoshowdown
Documentary / Feature Film
The Alaska Nanay Club and Alaskapreneur have collaborated on a project to help mothers pursue their small business ideas and explore various recipes using Alaska products for their families. Before the on-ground activation, we created a short video featuring one of the Alaskapreneurs in the Philippines to inspire other aspiring businesswomen across the country.
Art
Direction
Social Media Content
Acting as Art Director, I led the conceptualization and development of visual themes that celebrated the vibrant culture and regional diversity of the Philippines. The creative challenge was to infuse each visual with the spirit of local festivals—capturing their colors, energy, and cultural significance—while ensuring a cohesive and aspirational brand narrative for Alaska's Negoshowdown campaign.
The visual direction incorporated elements inspired by well-known Filipino festivities such as Sinulog, Panagbenga, Kadayawan, and Pahiyas, blending traditional textures, patterns, and motifs with modern design sensibilities.
"Kita Kit"
The Kita-Kit is a mompreneur business starter pack designed for momfluencers, Alaska Nanay Club members, and stay-at-home moms looking to jump-start their small business ventures from home. Bundled with essential Alaska products, the kit empowers moms to begin their entrepreneurial journey with the right tools and support. While initially offered to select members, the Kita-Kit is also available to the general public during Alaskapreneur's on-ground events and at various regional festivals visited by the Alaska Negoshowdown.
