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Role: Art Director

Agency: MullenLowe TREYNA

Client: Intermed Philippines

Project: TVC, Social Media Content, Marketing Collaterals

Zinc! Cheri-Cherifer!

A retro-inspired television commercial effectively encapsulates the playful and dynamic essence of the Cherifer brand, prominently featuring its iconic Cherifer Boy leading the dance.
The accompanying jingle, based on "Shake Body Dance" by Magic Fire, widely recognized in the Philippines, is poised to elicit widespread enthusiasm and engagement, thereby establishing a mesmerizing rendition for greater brand recall.

Creative Director: Gari Valderrama
Senior Art Director: Eduardo Cruz
Art Director: Natashia Faustino
Copywriter: Cyara Belando

Social Media Posts

A dance tutorial for the audience to follow
the catchy chorus part of the TVC.
We also created a filter for them to play with while reiterating the benefits of Cherifer.

These sustaining materials are targeted toward moms and kids. 
Twitter Trendjack

Harping on the latest trends and memes to create relatable contents.
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