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Cherifer
Role: Art Director
Agency: MullenLowe TREYNA
Client: Intermed Philippines
Project: TVC, Social Media Content, Marketing Collaterals
Zinc! Cheri-Cherifer!
TVC
An interactive four-episode web series allowing viewers to decide what will be the next flow of the story. The concept heavily harps into the hallyu-wave targetting the passion point of our market.
Creative Director: Gari Valderrama
Senior Art Director: Eduardo Cruz
Art Director: Natashia Faustino
Copywriter: Cyara Belando
Social Media Posts
Tiktok
A dance tutorial for the audience to follow
the catchy chorus part of the TVC.
We also created a filter for them to play with while reiterating the benefits of Cherifer.
These sustaining materials are targeted toward moms and kids.
Twitter Trendjack
Harping on the latest trends and memes
to create relatable contents.
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